{"id":4746,"date":"2021-01-05T11:12:53","date_gmt":"2021-01-05T10:12:53","guid":{"rendered":"https:\/\/www.wuestenrot.sk\/?p=4746"},"modified":"2021-01-05T11:12:53","modified_gmt":"2021-01-05T10:12:53","slug":"jedna-z-prvych-poistovni-na-slovensku-prestava-podporovat-vizualny-smog","status":"publish","type":"tlacova-sprava","link":"https:\/\/www.wuestenrot.sk\/tlacova-sprava\/jedna-z-prvych-poistovni-na-slovensku-prestava-podporovat-vizualny-smog\/","title":{"rendered":"Jedna z prv\u00fdch pois\u0165ovn\u00ed na Slovensku prest\u00e1va podporova\u0165 vizu\u00e1lny smog"},"content":{"rendered":"<p><em><strong>W\u00fcstenrot sa pre rok 2021 zaviazal nevyu\u017e\u00edva\u0165 na marketingov\u00e9 \u00fa\u010dely bilbordy, citylighty a \u010fal\u0161ie ve\u013ekoplo\u0161n\u00e9 reklamn\u00e9 tabule. W\u00fcstenrot svoj\u00edm krokom chce prispie\u0165 do boja s vizu\u00e1lnym smogom, ktor\u00e9mu s\u00fa vystaven\u00ed obyvatelia takmer ka\u017ed\u00e9ho mesta na Slovensku<\/strong><\/em><em>.&nbsp;<\/em><em><strong>Investova\u0165 pl\u00e1nuje do online komunik\u00e1cie a vyu\u017e\u00edva\u0165 inzertn\u00e9 mo\u017enosti \u0161tandardn\u00fdch m\u00e9di\u00ed.<\/strong><\/em><em>&nbsp;<\/em><\/p>\n<p><em>\u201ePredstavitelia miest a obc\u00ed pln\u00fdm pr\u00e1vom poukazuj\u00fa na znehodnocovanie verejn\u00e9ho priestoru prostredn\u00edctvom neraz necitlivo osaden\u00fdch reklamn\u00fdch p\u00fata\u010dov. Preto sme sa rozhodli bilbordov\u00fa komunik\u00e1ciu \u010falej nepodporova\u0165,\u201c<\/em><em>&nbsp;<\/em>povedal Luk\u00e1\u0161 Bert\u00f3k, riadite\u013e marketingu skupiny W\u00fcstenrot.<strong>&nbsp;<\/strong><\/p>\n<p>V s\u00fa\u010dasnosti sa na Slovensku odhaduj\u00fa desa\u0165tis\u00edce leg\u00e1lnych bilbordov\u00fdch pl\u00f4ch. Len v Bratislave je pod\u013ea poslednej pasportiz\u00e1cie viac ako 9000 vonkaj\u0161\u00edch reklamn\u00fdch zariaden\u00ed, pri\u010dom takmer tretina je s\u00fastreden\u00e1 do jednej mestskej \u010dasti.<\/p>\n<p><em>\u201eVer\u00edme, \u017ee opusten\u00edm bilbordovej komunik\u00e1cie sa na\u0161im klientom pribl\u00ed\u017eime. Preto\u017ee s nimi zdie\u013eame spolo\u010dn\u00e9 n\u00e1roky na kvalitu verejn\u00e9ho priestoru,\u201c<\/em><em>&nbsp;<\/em>pokra\u010duje Luk\u00e1\u0161 Bertok.<\/p>\n<p>Skupina <em>W\u00fcstenrot<strong>&nbsp;<\/strong><\/em>pl\u00e1nuje priamo\u00famerne posilni\u0165 online komunik\u00e1ciu, s\u00fastre\u010fova\u0165 sa na zmyslupln\u00e9 cielenie, zachova\u0165 podporu v mieste predaja a vyu\u017e\u00edva\u0165 inzertn\u00e9 ponuky klasick\u00fdch m\u00e9di\u00ed.<\/p>\n<p>\n\t\n<\/p>\n<p>\n\t\n<\/p>\n<p>\n\t<!--[if !vml]--><br \/>\n\t<!--[endif]-->Kontakt pre m\u00e9di\u00e1: Tom\u00e1\u0161 Feren\u010d\u00e1k, e-mail: <a href=\"mailto:media@wuestenrot.sk\">media@wuestenrot.sk<\/a>, +421 915 762 406<\/p>\n","protected":false},"featured_media":0,"template":"","acf":[],"_links":{"self":[{"href":"https:\/\/www.wuestenrot.sk\/api\/wp\/v2\/tlacova-sprava\/4746"}],"collection":[{"href":"https:\/\/www.wuestenrot.sk\/api\/wp\/v2\/tlacova-sprava"}],"about":[{"href":"https:\/\/www.wuestenrot.sk\/api\/wp\/v2\/types\/tlacova-sprava"}],"wp:attachment":[{"href":"https:\/\/www.wuestenrot.sk\/api\/wp\/v2\/media?parent=4746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}