{"id":4748,"date":"2021-01-18T09:45:36","date_gmt":"2021-01-18T08:45:36","guid":{"rendered":"https:\/\/www.wuestenrot.sk\/?p=4748"},"modified":"2021-01-18T09:45:36","modified_gmt":"2021-01-18T08:45:36","slug":"pandemia-presuva-zakaznikov-do-online-priestoru-aj-vo-financnom-sektore","status":"publish","type":"tlacova-sprava","link":"https:\/\/www.wuestenrot.sk\/tlacova-sprava\/pandemia-presuva-zakaznikov-do-online-priestoru-aj-vo-financnom-sektore\/","title":{"rendered":"Pand\u00e9mia pres\u00fava z\u00e1kazn\u00edkov do online priestoru aj vo finan\u010dnom sektore"},"content":{"rendered":"<p><em><strong>Pand\u00e9mia presunula z\u00e1kazn\u00edkov do online priestoru viac, ako firmy na za\u010diatku koronakr\u00edzy predpokladali. Trend pod\u010diarkuj\u00fa \u010d\u00edsla n\u00e1v\u0161tevnosti webstr\u00e1nky pois\u0165ovne a stavebnej sporite\u013ene W\u00fcstenrot. V pr\u00edpade spolo\u010dnost\u00ed sa po\u010det online n\u00e1v\u0161tevn\u00edkov za jeden rok viac ako zdvojn\u00e1sobil.&nbsp;<\/strong><\/em><\/p>\n<p><em><strong>&nbsp;<\/strong><\/em><\/p>\n<p><em>\u201eV roku 2020 n\u00e1m st\u00fapol po\u010det unik\u00e1tnych n\u00e1v\u0161tev webu z 220 000 na pol mili\u00f3na,\u201c&nbsp;<\/em>podotkol Luk\u00e1\u0161 Bert\u00f3k, riadite\u013e marketingu skupiny W\u00fcstenrot. Preto na za\u010diatku minul\u00e9ho roka bolo pre spolo\u010dnosti nevyhnutn\u00e9 trend identifikova\u0165 a svoju komunik\u00e1ciu prisp\u00f4sobi\u0165 zmenen\u00fdm podmienkam na trhu.<\/p>\n<p><em>\u201eTeda vyu\u017ei\u0165 dostupn\u00e9 mo\u017enosti a klientov presmerova\u0165 do svojho online priestoru. Nie len celkovou zmenou marketingu, ale aj v\u00fdvojom a redizajnom typick\u00fdch online n\u00e1strojov, ako s\u00fa napr\u00edklad intuit\u00edvnej\u0161ie produktov\u00e9 kalkula\u010dky,\u201c&nbsp;<\/em>pokra\u010duje Bert\u00f3k. Pri\u010dom predpoklad\u00e1, \u017ee nejde o do\u010dasn\u00fd v\u00fdkyv.&nbsp;<\/p>\n<p>Pand\u00e9mia pod\u013ea jeho n\u00e1zoru ur\u00fdchlila proces postupnej digitaliz\u00e1cie komunika\u010dn\u00fdch kan\u00e1lov vo viacer\u00fdch sektoroch. Tomuto trendu pl\u00e1nuje skupina W\u00fcstenrot na\u010falej prisp\u00f4sobova\u0165 svoje aktivity.<\/p>\n<p>Pois\u0165ov\u0148a a stavebn\u00e1 sporite\u013e\u0148a sa okrem in\u00e9ho zaviazali nevyu\u017e\u00edva\u0165 na marketingov\u00e9 \u00fa\u010dely bilbordy, citylighty a \u010fal\u0161ie ve\u013ekoplo\u0161n\u00e9 reklamn\u00e9 tabule. Spolo\u010dnos\u0165 svoj\u00edm krokom chce prispie\u0165 do boja s vizu\u00e1lnym smogom, ktor\u00e9mu s\u00fa vystaven\u00ed obyvatelia takmer ka\u017ed\u00e9ho mesta na Slovensku.<\/p>\n<p>\n\t\n<\/p>\n<p>\n\t\n<\/p>\n<p>\n\t<!--[if !vml]--><br \/>\n\t<!--[endif]-->Kontakt pre m\u00e9di\u00e1: Tom\u00e1\u0161 Feren\u010d\u00e1k, e-mail: <a href=\"mailto:media@wuestenrot.sk\">media@wuestenrot.sk<\/a>, +421 915 762 406<\/p>\n","protected":false},"featured_media":0,"template":"","acf":[],"_links":{"self":[{"href":"https:\/\/www.wuestenrot.sk\/api\/wp\/v2\/tlacova-sprava\/4748"}],"collection":[{"href":"https:\/\/www.wuestenrot.sk\/api\/wp\/v2\/tlacova-sprava"}],"about":[{"href":"https:\/\/www.wuestenrot.sk\/api\/wp\/v2\/types\/tlacova-sprava"}],"wp:attachment":[{"href":"https:\/\/www.wuestenrot.sk\/api\/wp\/v2\/media?parent=4748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}