{"id":4752,"date":"2021-02-19T09:12:45","date_gmt":"2021-02-19T08:12:45","guid":{"rendered":"https:\/\/www.wuestenrot.sk\/?p=4752"},"modified":"2021-02-19T09:12:45","modified_gmt":"2021-02-19T08:12:45","slug":"uzatvaranie-pzp-online-v-januari-lamalo-rekordy-medzirocne-stuplo-o-vyse-45","status":"publish","type":"tlacova-sprava","link":"https:\/\/www.wuestenrot.sk\/tlacova-sprava\/uzatvaranie-pzp-online-v-januari-lamalo-rekordy-medzirocne-stuplo-o-vyse-45\/","title":{"rendered":"Uz\u00e1tvaranie PZP online v janu\u00e1ri l\u00e1malo rekordy. Medziro\u010dne st\u00faplo o vy\u0161e 45 %. Po spotrebnom tovare pand\u00e9mia digitalizuje aj z\u00e1konn\u00e9 poistky"},"content":{"rendered":"<p><strong>Pand\u00e9mia nezmenila z\u00e1kazn\u00edcke spr\u00e1vanie len pri k\u00fape spotrebn\u00e9ho tovaru, ale dotkla sa aj z\u00e1konn\u00fdch poistiek. Len za prv\u00fd mesiac roka 2021 st\u00fapol po\u010det online uzatvoren\u00fdch povinn\u00fdch zmluvn\u00fdch poisten\u00ed takmer o polovicu v porovnan\u00ed s janu\u00e1rom 2020.&nbsp;<\/strong><\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<p><em>\u201eZ medziro\u010dn\u00e9ho porovnania n\u00e1m v janu\u00e1ri vych\u00e1dza n\u00e1rast o vy\u0161e 45 % pri online uzatvoren\u00fdch PZP. Napriek tomu, \u017ee mo\u017enos\u0165 uzatv\u00e1ra\u0165 z\u00e1konn\u00e9 poistenie online je na trhu dlh\u00e9 roky, tak z\u00e1sadn\u00fd n\u00e1rast pri nezmenen\u00fdch nastavaniach PZP nebol v posledn\u00fdch obdobiach zaznamenan\u00fd,\u201c&nbsp;<\/em>podot\u00fdka Luk\u00e1\u0161 Bert\u00f3k, riadite\u013e marketingu a komunik\u00e1cie pois\u0165ovne W\u00fcstenrot.<\/p>\n<p>Pod\u013ea jeho slov sa za rastom z\u00e1ujmu m\u00f4\u017ee skr\u00fdva\u0165 viacero faktorov, no jedn\u00fdm z hlavn\u00fdch d\u00f4vodov bola pr\u00e1ve pand\u00e9mia. Pois\u0165ov\u0148a toti\u017e na Slovensku neeviduje ani prudk\u00fd n\u00e1stup digit\u00e1lne zru\u010dnej\u0161\u00edch ro\u010dn\u00edkov na trh s automobilmi, ani z\u00e1sadn\u00e9 zv\u00fdhodnenie online ponuky vo\u010di kamenn\u00fdm prev\u00e1dzkam \u010di in\u00e9 zmeny, ktor\u00fdmi si mo\u017eno trend inak objekt\u00edvne vysvetli\u0165<em>.&nbsp;<\/em><\/p>\n<p><em>\u201eTakmer polovi\u010dn\u00fd n\u00e1rast z\u00e1ujmu uzatvori\u0165 PZP online je tak jedn\u00fdm z indik\u00e1torov, \u017ee pand\u00e9mia nau\u010dila vyu\u017e\u00edva\u0165 online priestor aj klientov, ktor\u00ed dovtedy t\u00fato mo\u017enos\u0165 nevyu\u017e\u00edvali. In\u00fdmi slovami digitalizuje sa aj trh pri poistn\u00fdch produktoch, ktor\u00e9 je mo\u017en\u00e9 online uzavrie\u0165,\u201c&nbsp;<\/em> pokra\u010duje Luk\u00e1\u0161 Bert\u00f3k.<\/p>\n<p>Na janu\u00e1rovom trende sa mohla podp\u00edsa\u0165 pand\u00e9mia aj nepriamo. Pois\u0165ov\u0148a musela prisp\u00f4sobova\u0165 komunik\u00e1ciu zmenen\u00fdm podmienkam na trhu a v\u00fdznamne sa zamerala na online komunik\u00e1ciu, ktor\u00e1 nebola protipandemick\u00fdmi obmedzeniami zasiahnut\u00e1 tak ako napr\u00edklad podpora v mieste predaja. Pr\u00edkladom tohto nepriameho dopadu pand\u00e9mie je napr\u00edklad inov\u00e1cia webovej PZP kalkula\u010dky.<\/p>\n<p>\n\t\n<\/p>\n<p>\n\t\n<\/p>\n<p>\n\t<!--[if !vml]--><br \/>\n\t<!--[endif]-->Kontakt pre m\u00e9di\u00e1: Tom\u00e1\u0161 Feren\u010d\u00e1k, e-mail:<span>&nbsp;<\/span><a href=\"mailto:media@wuestenrot.sk\">media@wuestenrot.sk<\/a>, +421 915 762 406<\/p>\n<p>\n\t\n<\/p>\n<p>\n\t\n<\/p>\n<p>\n\t<\/p>\n","protected":false},"featured_media":0,"template":"","acf":[],"_links":{"self":[{"href":"https:\/\/www.wuestenrot.sk\/api\/wp\/v2\/tlacova-sprava\/4752"}],"collection":[{"href":"https:\/\/www.wuestenrot.sk\/api\/wp\/v2\/tlacova-sprava"}],"about":[{"href":"https:\/\/www.wuestenrot.sk\/api\/wp\/v2\/types\/tlacova-sprava"}],"wp:attachment":[{"href":"https:\/\/www.wuestenrot.sk\/api\/wp\/v2\/media?parent=4752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}