{"id":4757,"date":"2021-05-20T08:23:14","date_gmt":"2021-05-20T06:23:14","guid":{"rendered":"https:\/\/www.wuestenrot.sk\/?p=4757"},"modified":"2021-05-20T08:23:14","modified_gmt":"2021-05-20T06:23:14","slug":"wustenrot-meni-svoj-korporatny-claim","status":"publish","type":"tlacova-sprava","link":"https:\/\/www.wuestenrot.sk\/tlacova-sprava\/wustenrot-meni-svoj-korporatny-claim\/","title":{"rendered":"W\u00fcstenrot men\u00ed svoj korpor\u00e1tny claim"},"content":{"rendered":"<p align=\"center\"><strong>Spolo\u010dnos\u0165 predstavila svoj nov\u00fd slogan \u201ew dobrom aj v zlom\u201c v nekonven\u010dnej interakt\u00edvnej komunik\u00e1cii&nbsp;<\/strong><\/p>\n<p align=\"center\"><strong>&nbsp;<\/strong><\/p>\n<p><strong>W\u00fcstenrot po viac ako siedmich rokoch men\u00ed svoj korpor\u00e1tny claim. P\u00f4vodn\u00fd slogan: \u201e\u017eivot sa men\u00ed r\u00fdchlo\u201c, skupina nahradila claimom: \u201eW dobrom aj v zlom.\u201c Nov\u00fd slogan skupina W\u00fcstenrot predstavila v interakt\u00edvnom spote, ktor\u00e9ho dej m\u00e1 mo\u017enos\u0165 ovplyv\u0148ova\u0165 samotn\u00fd div\u00e1k. &nbsp;<\/strong><\/p>\n<p><em>&nbsp;\u201eCie\u013eom komunik\u00e1cie je uk\u00e1za\u0165 r\u00f4zne \u017eivotn\u00e9 situ\u00e1cie zasaden\u00e9 v kulis\u00e1ch be\u017en\u00e9ho \u017eivota. Preto\u017ee pr\u00e1ve v ich r\u00e1mci sa m\u00f4\u017ee odv\u00edja\u0165 pr\u00edbeh v dobrom, ale aj v zlom. V\u00fdlet autom m\u00f4\u017ee by\u0165 nezabudnute\u013en\u00fd alebo sa stane nie\u010do, v\u010faka \u010domu na cel\u00fd v\u00fdlet m\u00f4\u017eete zabudn\u00fa\u0165. Podstatn\u00e9 je, \u017ee sa aj v nepr\u00edjemn\u00fdch chv\u00ed\u013each m\u00e1te na koho spo\u013eahn\u00fa\u0165, \u201c<\/em> hovor\u00ed Luk\u00e1\u0161 Bert\u00f3k, riadite\u013e marketingu a komunik\u00e1cie skupiny W\u00fcstenrot.&nbsp;<\/p>\n<p>Nosn\u00fdm pilierom kampane je podstr\u00e1nka s interakt\u00edvnym spotom, ktor\u00fd zachyt\u00e1va r\u00f4zne situ\u00e1cie v r\u00f4znych \u017eivotn\u00fdch etap\u00e1ch. Div\u00e1kovi autori spotu umo\u017enili &nbsp;jednotliv\u00e9 situ\u00e1cie vidie\u0165 v dobrom alebo zlom svetle jednoduch\u00fdm stl\u00e1\u010dan\u00ed p\u00edsmena W alebo klikan\u00edm my\u0161ou. Kampa\u0148 bude prebieha\u0165 v\u00fdlu\u010dne v online priestore.<\/p>\n<p><em>\u201e\u0160tartuj\u00faca kampa\u0148 je zasaden\u00e9 do online, preto\u017ee sa<\/em><strong>&nbsp;<\/strong><em>W\u00fcstenrot pre rok 2021 zaviazal nevyu\u017e\u00edva\u0165 na marketingov\u00e9 \u00fa\u010dely bilbordy, citylighty a \u010fal\u0161ie ve\u013ekoplo\u0161n\u00e9 reklamn\u00e9 tabule. W\u00fcstenrot svoj\u00edm krokom chce prispie\u0165 do boja s vizu\u00e1lnym smogom, ktor\u00e9mu s\u00fa vystaven\u00ed obyvatelia takmer ka\u017ed\u00e9ho mesta na Slovensku,\u201c&nbsp;<\/em>uzavrel Luk\u00e1\u0161 Bert\u00f3k.<\/p>\n<p>Nov\u00fd claim \u201ew dobrom aj v zlom\u201c bude W\u00fcstenrot v najbli\u017e\u0161om obdob\u00ed &nbsp;zav\u00e1dza\u0165 do komunik\u00e1cie na svojich pobo\u010dk\u00e1ch &nbsp;a \u010fal\u0161\u00edch nosi\u010doch.<\/p>\n<p>Video n\u00e1jdete na: <em>&nbsp;<\/em><a href=\"https:\/\/www.wuestenrot.sk\/vdobrom\">www.wuestenrot.sk\/vdobrom<\/a><\/p>\n<p>\n\t\n<\/p>\n<p>\n\t\n<\/p>\n<p>\n\t\n<\/p>\n<p>Kontakt pre m\u00e9di\u00e1: Tom\u00e1\u0161 Feren\u010d\u00e1k, e-mail: <a href=\"mailto:media@wuestenrot.sk\">media@wuestenrot.sk<\/a>, +421 915 762 406<\/p>\n<p><em><a href=\"https:\/\/www.wuestenrot.sk\/vdobrom\">&nbsp;<\/a><\/em><\/p>\n","protected":false},"featured_media":0,"template":"","acf":[],"_links":{"self":[{"href":"https:\/\/www.wuestenrot.sk\/api\/wp\/v2\/tlacova-sprava\/4757"}],"collection":[{"href":"https:\/\/www.wuestenrot.sk\/api\/wp\/v2\/tlacova-sprava"}],"about":[{"href":"https:\/\/www.wuestenrot.sk\/api\/wp\/v2\/types\/tlacova-sprava"}],"wp:attachment":[{"href":"https:\/\/www.wuestenrot.sk\/api\/wp\/v2\/media?parent=4757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}