{"id":4763,"date":"2021-07-19T07:33:00","date_gmt":"2021-07-19T05:33:00","guid":{"rendered":"https:\/\/www.wuestenrot.sk\/?p=4763"},"modified":"2021-07-19T07:33:00","modified_gmt":"2021-07-19T05:33:00","slug":"wustenrot-spustil-kampan-na-podporu-rizikoveho-zivotneho-poistenia","status":"publish","type":"tlacova-sprava","link":"https:\/\/www.wuestenrot.sk\/tlacova-sprava\/wustenrot-spustil-kampan-na-podporu-rizikoveho-zivotneho-poistenia\/","title":{"rendered":"W\u00fcstenrot spustil kampa\u0148 na podporu rizikov\u00e9ho \u017eivotn\u00e9ho poistenia"},"content":{"rendered":"<p align=\"center\"><strong>Pois\u0165ov\u0148a prv\u00fdkr\u00e1t predstavuje svoj nov\u00fd komunika\u010dn\u00fd r\u00e1mec<\/strong><br \/>\n\t<strong>pri podpore konkr\u00e9tneho produktu<\/strong><\/p>\n<p><strong>Skupina W\u00fcstenrot spustila prv\u00fa v\u00e4\u010d\u0161iu kampa\u0148 v r\u00e1mci svojej novej korpor\u00e1tnej komunik\u00e1cie. Nadv\u00e4zuje na ned\u00e1vnu imid\u017eov\u00fa kampa\u0148 \u201e<\/strong><a href=\"https:\/\/www.wuestenrot.sk\/vdobrom\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>w dobrom aj v zlom<\/strong><\/a><strong>\u201c. Nov\u00fd komunika\u010dn\u00fd koncept pos\u00fava do roviny podpory predaja konkr\u00e9tneho produktu \u2013 rizikov\u00e9ho \u017eivotn\u00e9ho poistenia.&nbsp;<\/strong><\/p>\n<p><em>\u201eV tomto pr\u00edpade ide vyslovene o z\u00e1\u0165a\u017eov\u00fa sk\u00fa\u0161ku n\u00e1\u0161ho nov\u00e9ho komunika\u010dn\u00e9ho konceptu. Poistenie pre pr\u00edpady kritick\u00fdch chor\u00f4b, invalidity, \u00farazu, &#8230; sa toti\u017e vo v\u0161eobecnosti \u0165a\u017e\u0161ie komunikuje,\u201c&nbsp;<\/em>vysvet\u013euje Luk\u00e1\u0161 Bert\u00f3k, riadite\u013e marketingu a komunik\u00e1cie skupiny W\u00fcstenrot.&nbsp;<\/p>\n<p>Novej online komunik\u00e1cii vizu\u00e1lne dominuje symbol \u201esmajl\u00edka\u201c, ktor\u00fd bol predstaven\u00fd u\u017e v imid\u017eovej kampani \u201ew dobrom aj v zlom\u201c. Prostredn\u00edctvom smajl\u00edka pois\u0165ov\u0148a nazna\u010duje dve situ\u00e1cie, ktor\u00e9 ka\u017ed\u00e9mu \u017eivot m\u00f4\u017ee naserv\u00edrova\u0165. Jednu situ\u00e1ciu v dobrom a druh\u00fa v zlom. &nbsp;&nbsp;<\/p>\n<p>Kampa\u0148 z\u00e1rove\u0148 klientom predstavuje pr\u00e1ve vyvinut\u00fa online kalkula\u010dku rizikov\u00e9ho \u017eivotn\u00e9ho poistenia. Cez nov\u00fd online n\u00e1stroj si klienti m\u00f4\u017eu spravi\u0165 indikat\u00edvnu kalkul\u00e1ciu, nastavi\u0165 jednotliv\u00e9 rizik\u00e1 a zisti\u0165 potenci\u00e1lnu v\u00fd\u0161ku mesa\u010dn\u00e9ho poistn\u00e9ho. Komunik\u00e1cia je podporen\u00e1 aj s\u00fa\u0165a\u017eou na <a href=\"https:\/\/www.wuestenrot.sk\/produkty\/zivotne-poistenie\/w-komplex2\" rel=\"noopener noreferrer\" target=\"_blank\">kampa\u0148ovej podstr\u00e1nke<\/a>. Cez jednoduch\u00fa minihru m\u00f4\u017eu klienti vyhra\u0165 z\u013eavu z poistn\u00e9ho. Kampa\u0148 potrv\u00e1 do 15. augusta 2021.<strong>&nbsp;<\/strong><\/p>\n<p><em>\u201e<\/em><em>Rozhodnutie vytvori\u0165 vlastn\u00fa online kalkula\u010dku pr\u00e1ve pre rizikov\u00e9 \u017eivotn\u00e9 poistenie bolo z na\u0161ej strany logick\u00fdm krokom. Aj v d\u00f4sledku pand\u00e9mie sme minul\u00fd rok najm\u00e4 v letnom obdob\u00ed zaznamenali n\u00e1rast z\u00e1ujmu po tomto produkte. R\u00e1dovo i\u0161lo o 30 percent. Z\u00e1rove\u0148, aj pri \u010fal\u0161\u00edch produktoch evidujeme st\u00e1le vy\u0161\u0161\u00ed z\u00e1ujem klientov uzatv\u00e1ra\u0165 poistenie online, \u201c&nbsp;<\/em>uzatv\u00e1ra Luk\u00e1\u0161 Bert\u00f3k.<\/p>\n<p>\n\t\n<\/p>\n<p>\n\t\n<\/p>\n<p>Kontakt pre m\u00e9di\u00e1: Tom\u00e1\u0161 Feren\u010d\u00e1k, e-mail: <a href=\"mailto:media@wuestenrot.sk\">media@wuestenrot.sk<\/a>, +421 915 762 406<\/p>\n<p>\n\t\n<\/p>\n<p>\n\t\n<\/p>\n<p>\n\t<\/p>\n","protected":false},"featured_media":0,"template":"","acf":[],"_links":{"self":[{"href":"https:\/\/www.wuestenrot.sk\/api\/wp\/v2\/tlacova-sprava\/4763"}],"collection":[{"href":"https:\/\/www.wuestenrot.sk\/api\/wp\/v2\/tlacova-sprava"}],"about":[{"href":"https:\/\/www.wuestenrot.sk\/api\/wp\/v2\/types\/tlacova-sprava"}],"wp:attachment":[{"href":"https:\/\/www.wuestenrot.sk\/api\/wp\/v2\/media?parent=4763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}